NFL Players to be Featured in New Games and Future Products Via Strategic Investment and Partnership with NFLPA’s OneTeam Collective Accelerator
Award-Winning Play Impossible Gameball ™ Now Available Exclusively at Apple.com and Via Apple Stores in the U.S. and Canada
SEATTLE (June 27, 2018) – Play Impossible, creators of the acclaimed Gameball™ active gaming system, today announced a strategic partnership with the NFL Players Association (NFLPA), via its athlete-driven accelerator, the OneTeam Collective, to integrate NFL players into new games, collaborate on future products and promote active play and S.T.E.M. learning for kids and families worldwide. Play Impossible also announced that, in addition to the iPhone and iPad, for the first time Gameball supports play on Apple TV 4K and Apple TV (4th generation).
The Seattle-based startup is on a mission to re-ignite the simplicity and joy of face-to-face play with its flagship product, the Play Impossible Gameball. The inflatable, durable ball that connects via Bluetooth to the Play Impossible app, bringing connected ball games with an innovative twist to an all-time favorite play object. The Gameball is recommended for kids and adults alike.
“We have seen our Play Impossible Gameball pick families up off their couches and re-discover the joy of ball play in the digital age,” said Brian Monnin, CEO and co-founder of Play Impossible. “Now we’re partnering with the NFLPA which shares our vision for active gaming. Each of the Play Impossible games is physically and mentally challenging, fusing mobile games with active play. Future Play Impossible products and games will include fun competition and S.T.E.M. challenges with your favorite NFL players integrated into the app.”
Among the types of integration of the NFL players into Gameball games are Player Avatars and Player-Themed Leaderboards. The NFLPA will also work on behalf of Play Impossible to identify select NFL players as brand ambassadors, adding a human element to help connect and create additional layers of competition with Play Impossible users.
“I partnered with Play Impossible because I want my son and I to benefit from all of their fun, innovative and mentally challenging games,” said Braxton Miller, Houston Texans wide receiver. Bringing in pro football players is just going to raise the experience to another level and encourage more kids and adults to stay active and take advantage of the powerful combination of sports and tech.”
“As a professional athlete and a father, Play Impossible and Gameball is an exciting game option that connects kids’ passion for tech with the amazing benefits of physical activity – the one of a kind game system combines learning, having fun and staying healthy,” said Kelvin Beachum, New York Jets offensive tackle and OneTeam Collective athlete advisory board member.
Embedded with patented sensor technology to bring the digital action both indoors and outdoors, the Play Impossible Gameball has the durability of a beach volleyball and the ability to refuel in just 20 seconds with the Rapid Charger, which will provide hours of fun with each re-fuel. In the backyard and on the go, the Gameball connects to an iPhone or iPad and the Play Impossible Gameball app. The app prompts gameplay, tracks scores and reports progress —and now, with the Apple TV integration, the Gameball can deliver active gaming in the family room, all year long. The Play Impossible app will update with new games throughout the year.
Play Impossible is the sixth NFLPA partner secured through the OneTeam Collective, which is designed to give innovative companies the opportunity to leverage the NFLPA’s exclusive group player rights in exchange for equity.
“We are excited to partner with Play Impossible to help develop a new generation of active learning game play,” said Ricky Medina, Senior Manager of Business Development at NFL Players Inc., the marketing and licensing arm of the NFLPA. “Digital gaming has changed the concept of play, and by integrating professional football players into Gameball, the entire family now has the opportunity to enjoy learning by playing these incredibly fun games alongside their favorite players.”
The Play Impossible Gameball is available at www.apple.com/shop/product/HM7C2 and Apple Stores in the U.S. and Canada for $99. The Play Impossible app is available for free download from the App Store.
For more information, visit www.playimpossible.com and connect on social media by following @PlayImpossible on Facebook or Instagram and @play_impossible on Twitter.
About Play Impossible
Play Impossible, founded in 2016 and headquartered in Seattle, WA, is a pioneer in the active gaming industry – a platform for connected play and sports for kids nine and older who love video games and love being active. Play Impossible is run by co-founders: CEO Brian Monnin, serial entrepreneur and 20-year technology and media veteran and Chief Product Designer Gadi Amit, who is most recognized for his work on Fitbit, Google, Intel and Microsoft. Play Impossible’s suite of connected objects bridges the gap between physical and digital play, bringing unique innovation to otherwise ordinary play objects like balls and discs. The company’s first product, Play Impossible Gameball™, is an active gaming system that delivers fun and challenging games to get kids moving through a professionally crafted ball containing sensors that connect to a smartphone or tablet via Bluetooth. Connect, Compete, Play Impossible. www.playimpossible.com
About the NFL Players Association
The National Football League Players Association is the union for professional football players in the National Football League. Established in 1956, the NFLPA has a long history of assuring proper recognition and representation of players’ interests. The NFLPA has shown that it will do whatever is necessary to assure that the rights of players are protected—including ceasing to be a union, if necessary, as it did in 1989. In 1993, the NFLPA again was officially recognized as the union representing the players and negotiated a landmark Collective Bargaining Agreement with the NFL. The current CBA will govern the sport through 2020.
About NFL Players Inc.
NFL Players Inc., the licensing and marketing arm of the NFLPA, connects businesses to the power of NFL players. NFL Players Inc. creates customized business solutions for partners, through licensing, marketing strategy, and player activations. For more information, please visit nflpa.com/players.
About the OneTeam Collective
The OneTeam Collective is the first athlete-driven business accelerator for innovative companies seeking to incorporate sports strategies to drive growth. OneTeam Collective is comprised of founding partners, the NFL Players Association (NFLPA), BlackRock, Harvard Innovation Lab, Intel, Kleiner Perkins Caufield & Byers, LeadDog Marketing Group, Madrona Venture Group and Sports Innovation Lab. The Collective offers access to the NFLPA’s brightest stars via licensing, marketing and content rights, research and development, funding and mentorship for product development and marketing support. OneTeam Collective, which features an Athlete Advisory Board, will be the first program providing rights to sports-related intellectual property, highlighted by the NFLPA’s exclusive group licensing rights and unparalleled access to more than 2,000 current NFL players. Prospective companies can apply to participate and submit their application at www.oneteamcollective.com.
Brian Monnin, Play Impossible, email@example.com