The NFLPA via its athlete-driven accelerator, the OneTeam Collective, announced a partnership with Hashletes, a blockchain-based app that combines digital collectibles with a new gaming experience. Hashletes is one of the first companies to launch a practical, consumer-facing use for blockchain technology, and has secured licensing rights and access to 2,000+ current NFL players through this partnership.
At the core of the product are 25,000 collectibles associated with each player, with fans able to buy, sell, and trade the tokens with other fans.
Hashletes has similarities to both fantasy sports and physical trading cards, with appeal to the younger generation of mobile consumers with an interest in digital stickers, emojis and avatars. Much in the same way that collectible games like Magic: The Gathering or Pokémon have captured mass appeal, Hashletes can provide the same kind of experience for NFL players and a mobile audience.
Hashletes is one of nine current partners in the OneTeam Collective portfolio, which spans a broad range of categories including blockchain, wearables, voice recognition, digital media, augmented reality, artificial intelligence, active gaming and live video streaming.
Read more about the partnership:
– Founded by football star Robert Smith, Fan Health Network complements employee wellness programs, in turn helping to reduce employers’ healthcare costs –
WASHINGTON (September 27, 2018) – The NFL Players Association (NFLPA) and its OneTeam Collective athlete-driven accelerator today announced a strategic investment and partnership with Fan Health Network (FHN). Through the partnership, FHN has an exclusive NFLPA license for its web and mobile based application that uses current NFL players to facilitate engagement and participation in corporate wellness challenges. Founded by former college and professional football star Robert Smith, the social app connects users directly to professional athletes and other sports stars to inspire healthier lifestyles.
“In 2012, I had a vision to connect professional athletes and sports celebrities to their fans, through an app that allows for the sharing of healthy lifestyle behaviors and interactions to improve the overall fitness of the Fan Health Network participants,” said Smith, FHN Founder and CEO. “While our Captain’s Network includes athletes and sports celebrities spanning many different sports, our partnership with the NFLPA provides us with instant access to over 2,000 professional football players, that also bring strong ties back to their respective universities, further enhancing our appeal to sports fans.”
Among the app’s features, users have the ability to interact with sports stars in a whole new way. Through the NFLPA partnership, select active players will be integrated across FHN, adding unique levels of competition and connections with fans. Participants can select Captains from an extensive network including professional football players and other world-class athletes like Robert Smith, current Minnesota Vikings player Jayln Holmes, Eddie George, Troy Smith, Katie Smith, Jimmy Jackson, Jessica Beard and Billy Horschel along with sportscasters Shannon Spake and John Buccigross. The Captain’s Network will provide tips, dietary advice, workouts and motivation to pursue healthy lifestyles like the professionals. An element of rivalry and added motivation is also at play with Captains competing against one another, urging their participants to achieve goals to help them win contests against their peers.
Available through the App Store and Google Play, FHN was created for fitness enthusiasts and sports fans, as well as companies that recognize the benefits of employee wellness. As a unique engagement and challenge engine, FHN can be combined with and complement existing health management and wellness programs. Participants can compete in a variety of fitness challenges against friends, family and co-workers to win awards and prizes, as well as receive unique challenges from the Captains.
“When I met Robert, we both realized that we shared a passion for sports and health and wellness, we then developed a plan to leverage my experience and knowledge in creating and running corporate health and wellness programs, to bring Robert’s vision alive by re-launching Fan Health Network as a business to business solution, in addition to our business to consumer offering,” said Andy Corbin, FHN President.
Leveraging its network of sports influencers, and the power of social competition, FHN is focused on increasing employer wellness program engagement, completion rates and ongoing participation by tapping into fans’ passion and friendly peer pressure. Utilizing fitness trackers, dashboard technology and social media channels, participants become a part of the sports fan community by tracking and sharing their progress and personal journeys. They receive support from other members, leverage resources created by fans and professionals alike, and receive personalized messages from Captains and team leaders.
“Athletes are the best natural ambassadors for promoting healthy lifestyle choices, and our players’ involvement with Fan Health Network can tremendously impact the wellness of many different groups of people including company workforces,” said Ahmad Nassar, President of NFL Players Inc. and Board Chairman of the OneTeam Collective. “To have world-class athletes join together and devote their efforts to inspiring people to be fit and healthy is central to our mission of transforming fan experiences.”
To download the Fan Health Network app for Android or iOS, click here.
Today’s announcement represents the first partnership by the OneTeam Collective with a company founded by a former NFL player. FHN is the ninth NFLPA partner secured through the OneTeam Collective, a groundbreaking athlete-driven accelerator designed to give innovative companies the opportunity to leverage the NFLPA’s exclusive group player rights and access to more than 2,000 current players for product inclusion, activations and endorsements.
Robert Smith, a two-time Pro Bowl running back who played eight seasons for the Minnesota Vikings, is founder and CEO of FHN and current Fox Sports college football analyst. He began his broadcast career with ESPN on College Football Live and SportsCenter. He also worked for the Big Ten Network. He attended Ohio State where he played football and ran track. He also completed pre-med curriculum and worked in the hematology oncology lab at The James Cancer Center. Smith has worked for the NFLPA for over 20 years, including as player representative during the creation of NFL Players Inc., the marketing and licensing arm of the NFLPA. He was an executive committee member, a member of the Committee for agent regulation and discipline, and is presently a trustee appointed by the union on the Pension and disability fund.
Andy Corbin is President of FHN and has more than 30 years of experience in finance, operations and technology, including over ten years working in healthcare, leading, growing and optimizing companies, while holding executive level positions at WebMD (CFO), Medical Manager (CEO) and StayWell Health Management (President).
Fan Health Network connects you directly to professional athletes, sports personalities, and celebrities who want you to improve your fitness, diet, and well-being. Live a strong and healthy life with the pros.
About the NFL Players Association
The National Football League Players Association is the union for professional football players in the National Football League. Established in 1956, the NFLPA has a long history of assuring proper recognition and representation of players’ interests. The NFLPA has shown that it will do whatever is necessary to assure that the rights of players are protected—including ceasing to be a union, if necessary, as it did in 1989. In 1993, the NFLPA again was officially recognized as the union representing the players and negotiated a landmark Collective Bargaining Agreement with the NFL. The current CBA will govern the sport through 2020.
About NFL Players Inc.
NFL Players Inc., the licensing and marketing arm of the NFLPA, connects businesses to the power of NFL players. NFL Players Inc. creates customized business solutions for partners, through licensing, marketing strategy, and player activations. For more information, please visit nflpa.com/players.
About the OneTeam Collective
The OneTeam Collective is the first athlete-driven business accelerator for innovative companies seeking to incorporate sports strategies to drive growth. OneTeam Collective is comprised of founding partners, the NFL Players Association (NFLPA), BlackRock, Harvard Innovation Lab, Intel, Kleiner Perkins, LeadDog Marketing Group, Madrona Venture Group and Sports Innovation Lab. The Collective offers access to the NFLPA’s brightest stars via licensing, marketing and content rights, research and development, funding and mentorship for product development and marketing support. OneTeam Collective, which features an Athlete Advisory Board, will be the first program providing rights to sports-related intellectual property, highlighted by the NFLPA’s exclusive group licensing rights and unparalleled access to more than 2,000 current NFL players. Prospective companies can apply to participate and submit their application at www.oneteamcollective.com.
David Cooper for NFL Players Inc., 917-716-8566 / firstname.lastname@example.org